Meet our Leadership Team
We make your online presence our full time job.

Holly Winningham

Hi there! I’m the founder of SDS and happy to see you on our website. I’ve worked in many industries, but my love for marketing and social media came from my days working for a nightlife company. Following that position, I was able to create this company and branch out to multiple senior living companies. I think our work ethic is what sets us apart and allows us to thrive in this ever-changing industry.

Fun Facts:

Favorite Sports Team: I am a HUGE Philadelphia Flyers fan!!! (Also, Florida State and Tampa Bay Bucaneers)

Bucket List: Watch a game in every NHL arena (I am currently at 7), skydive and go wine tasting in New Zealand.

Favorite Social Media Platform: Instagram with its new reels addition!

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Lydia Lance
Director, Digital Marketing

Hello! I am the Digital Marketing Manager for SDS. Before joining SDS, I was a Training Director for Chick-fil-A, which developed my dedication to teamwork, customer knowledge, and company growth. Through my experiences in that role, I found my true passion with marketing.

Marketing gives us the ability to create genuine customer value. That’s the difference between SDS and other marketing companies, authenticity.” 

Fun Facts:

Hobbies: In my free time I enjoy reading, trying new foods, and spending time with friends and family. 

Bucket List: Travel to Egypt and see the pyramids

Favorite Social Media Platform: Facebook, it keeps me connected to my family and friends that are miles away.


Melissa Mabanta
Director, Business Development

Bio coming soon!

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Certified in:

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Contact Us

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